Thursday, June 4, 2009

Chapter 1 - YouTube Review

I decided to write my first blog based on the YouTube video “History of Business Intelligence”. This video is provided in the video source section of the syllabus and can also be seen by clicking this -> http://www.youtube.com/watch?v=_1y5jBESLPE . This video was very entertaining and helpful in understanding the journey that BI has taken. The video is amusing because there are many small clips related to the topic that are funny. This style can be related to the TV show Family Guy that often cuts off to small clips for comic relief.

This 10 minute video shows you exactly how BI started and how it has changed overtime by overcoming problems and meeting demands. The first problem that came about was the storage of data. Business people use data to answer question about people, places, and products to improve their businesses. The data is extremely important and had previously been stored in various places that were too risky or difficult to manage. This is when a database was invented.

Once there was a secure place to hold the data, other problems arose such as collecting and accessing the data. In order to enter data, there was a need for systems to collect and input it. Business applications were created to do just that. Business people then needed to access the data from multiple locations. This called for the invention of a data warehouse. The data warehouse could organize the data and hold information from many different locations. With the data warehouse, data was able to be managed, accessed, and served.

As the pace of technology quickly increased, BI faced more obstacles. Business people and customers needed more information faster. In the 1990’s, BI advanced even more by being able to do queries, analyze, visualization tools, and management tools. All these advancements created more access which created multiple versions of the truth. This indeed caused a lot of frustration because there was no single version.

As more people became frustrated with their systems, it became apparent that BI was hard to understand and very time consuming. Only IT people could provide access to get answers; and they became overwhelmed. BI needed to turn data into a format that could be used by more people and easily managed by IT. BI needed to become more people centric, because after all – people make decisions, not systems. The overall goal of BI is to get the right data at the right time to the right people. BI will continue to become more advanced as the need and technology increases.

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