This blog shows an example of a cluster analysis for data mining. Microsoft MapPoint is a program that can allow users to plot locations of objects and events. Although this program is not meant for cluster analysis, it can be used for that purpose. You just plug the location addresses into the program, and plotted screen can help you see possible relationships.The example map provided shows John Snow’s famous map of the 1854 Broad Street Cholera Outbreak in London. By plotting the outbreaks, John was able to identify that the outbreak was centered around a specific water pump. The outbreak almost ended immediately when John realized this and removed the handle off that pump.
Businesses can now use this program for other business benefits. One example would be to analyze customer locations. If you find a pattern in the location of customers, you can use that cluster information to investigate why, focus marketing in that area, and identify future markets with the same characteristics.
The program lets you use different symbols and colors for plotting different items. Businesses could also use the cluster analysis to plot delivery times at different locations. This would enable businesses to better estimate shipping times for customers. This would result in better customer satisfaction.
http://www.mapping-tools.com/info/samples/5_cluster.shtml
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